What the Fluff
 What the Fluff
 What the Fluff
 What the Fluff
 What the Fluff
 What the Fluff
 What the Fluff
 What the Fluff
What the Fluff What the Fluff
 What the Fluff
 What the Fluff
 What the Fluff
 What the Fluff
 What the Fluff
 What the Fluff

Cloud Whip Liquid Lipstick

What the Fluff

4.9
Rated 4.9 out of 5 stars
472 Reviews

What the Fluff - Cool pink

🌱 Vegan
🐰 Cruelty-free
🍦 Super creamy
👑 Blurring
🌙 Medium-buildable coverage
👄 Nourishes lips
🧸 Comfy + non-drying
☁️ Soft blurred finish
Cloud Whip blurring liquid lipstick tubes in a gradient of nude, pink, red, and plum shades displayed above a shade finder chart labeled light, cool, warm, and deep, highlighting names like In a Haze, On Cloud 9, and Storm Cloud, infused with marshmallow root extract, cloudberry oil, and hyaluronic acid on a pink cloud background.

review

4.9
Rated 4.9 out of 5 stars
Based on 472 reviews
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472 reviews
  • vienna s.
    Verified Buyer
    Reviewing
    Honeymoon Phase
    I recommend this product
    Rated 5 out of 5 stars
    9/24/26
    Absolutely Amazing

    I LOVE IT TO MUCH!! flattering color

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  • Alyssa C.
    Verified Buyer
    Reviewing
    No Notes
    I recommend this product
    Rated 4 out of 5 stars
    9/24/26
    Very smooth. Great color payoff

    I don’t use lip liner often because my lips are already highly pigmented, but this one definitely showed up! It’s comfortable and I love the more natural line. I deducted one star because it’s so creamy, it broke a little bit in the tube.

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  • Emily B.
    Verified Buyer
    Reviewing
    Pretty Aura
    I recommend this product
    Rated 5 out of 5 stars
    9/23/26
    Better than nude

    This color is lovely and looks like my lip color but deeper and smoother. I wore this every night on stage for a play that I was in and it only needed to be reapplied after I ate a creme puff in the show.

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  • Andrea S. D. M.
    Verified Buyer
    Reviewing
    Undressed
    I recommend this product
    Rated 5 out of 5 stars
    9/23/26
    Undressed

    Love the retractable pencil the shade is so pretty and the long wear is the best plus the matte blur finish is what I love most.

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  • Amberly S.
    Verified Buyer
    Reviewing
    Honeymoon Phase
    I recommend this product
    Rated 5 out of 5 stars
    9/23/26
    Stunning

    Such a smooth application and natural looking, also buildable if you want a very bold look. Comfortable and I love the formula and packaging, as I can't stand pencil liners.

    I got this free for my honest review, and genuinely recommend it.

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